Same products, same prices as today. The only thing that changes is the order questions get asked in.
One question per screen
Today: every ticket type, add-on, and bundle listed in one gray sidebar per day.
Buyer answers "when" and "who." They never have to decode the catalog.
All-in pricing
Today: "$15.00 price + $2.06 fee." Fee surprises are the #1 cause of abandoned checkouts.
One number the whole way through: $17.06. The total never jumps at the end.
The math is done for them
Today: the buyer has to notice the Family Pack exists and work out if it's cheaper.
The flow compares every combo and recommends the best one, with savings shown.
All days in one order
Today: buying Friday + Saturday means checking out, going "Back to Events," and starting over.
Pick every day up front. Going all 3 days automatically surfaces the Super Fan Pass.
Add-ons come after tickets
Today: Kids Block Upgrade sits between ticket types, looking like another ticket.
Once tickets are chosen, one clean "want to add this?" screen. Classic order-bump.
Share after purchase, not during
Today: "Share and SAVE $1" sends buyers to Facebook mid-checkout.
The referral ask lands on the confirmation screen, when excitement is highest.
Apple Pay & Google Pay first
Today: card form only. Most of our ad traffic is parents on phones from Instagram.
One-tap wallet buttons above the card form — double-digit mobile conversion lifts are typical.
Email before payment
Today: if they bail at the card form, they're gone forever.
Email is the first field, so an abandoned cart gets a follow-up email — ~20% of lost sales recovered.